As a business owner, you may think the sole purpose of a lead magnet is to get names on your email list. But if delve deeper, think more broadly, and you’ll be surprised at the evergreen power of a lead magnet.

Have you ever wondered what makes an authentic brand? A brand you instantly relate to and trust? Maybe even one you’d like your own business to emulate?

Here’s how to make your business shine brightly – authentically!

If you've written your website copy yourself, and want to elevate your business, then it's time to put that DIY copy in the bin and hire a professional copywriter.

Your website has a BIG job to do. It's your shop-front, appetiser, main course, and dessert all rolled into one. Seven simple reasons why your website copy might be failing and how to fix it.

In a world full of disconnect and busyness, we humans crave heart. It's no different in your business. People love to feel emotionally connected. Bring that experience into how you communicate with your audience by using heart in your copywriting, and you will create the connection they are searching for.