The Power of a Lead Magnet!
How can I help someone I’ve never met do something they’ve never done?
It’s a pretty powerful question and is the first thing I ask myself when designing lead magnets for my clients.
The purpose of a lead magnet is far more than adding people to your email list.
As a business owner, you may think that’s the sole purpose of a lead magnet. But delve deeper, think more broadly, and you’ll be surprised at the evergreen power of a lead magnet.
Lead magnets have the power to:
• Solve problems
• Share knowledge
• Move someone from being stuck to being empowered!
• Support someone on their journey. You may have been where they are now. Think about how this would have helped you when you were at the same stage.
Let’s use my lead magnet, ‘your brand voice - the framework’, as an example…
It moves people from being voiceless to becoming empowered in their voices.
Having a strong brand and brand identity is tightly tied to your brand voice and is crucial to the success of your business.
The starting point is your brand voice.
Some people don’t even know they need one, let alone what theirs is. So, my lead magnet moves them from a place of not having a developed business identity to being firmly entrenched in who they are and teaching them how to express themselves and communicate authentically.
That can be the start of a brilliant business or brand.
By freely sharing some of my knowledge and expertise, without any pressure to work with me, I’ve given a gift to a stranger.
Business isn’t just about the money we make. It’s about the footprint we leave.
what’s the benefit to me when someone downloads my “Your Brand Voice – The Framework” lead magnet?
As a web design, copywriting, branding and design studio, it’s essential for my clients to be strong in their voice. To know the who, what, why and how of their language, dreams, and overall goals.
After working through my ‘Brand Voice Framework’ lead magnet, potential clients can then curate some of the information I need to be able to create online marketing magic for them – before our first conversation.
It also gets them used to my voice, the way I speak, questions I ask, plus a little taste of how I work.
It gives them confidence in my knowledge and skills, so they feel safe and comfortable that they’re in good hands with me – before we meet.
A simple lead magnet can break down barriers. Create connections, share skills and expertise, and help other humans.
That’s the power of a brilliant lead magnet.
If you’ve ‘lost’ your brand voice, never had one, or maybe feel yours isn’t ‘you’ anymore, download our free “Your Brand Voice – The Framework” and become empowered in your brand voice.
It will help you move forward to a place of confidence so you can grow your brilliant business.
By developing a meaningful overarching brand voice and filtering it through every touchpoint in your business, you will naturally connect with the people you want to do business with. You’ll also provide immense value and help to a stranger and set them up for a positive working relationship with you. That’s a win-win scenario for everyone.
