As a business owner, you may think the sole purpose of a lead magnet is to get names on your email list. But if delve deeper, think more broadly, and you’ll be surprised at the evergreen power of a lead magnet.

If you've written your website copy yourself, and want to elevate your business, then it's time to put that DIY copy in the bin and hire a professional copywriter.

Your website has a BIG job to do. It's your shop-front, appetiser, main course, and dessert all rolled into one. Seven simple reasons why your website copy might be failing and how to fix it.