Give Your Website Copy Some Love!
“I’m just a girl… looking at a website… wishing I could re-write the copy.”
So many websites and so much bad copy. 😨
I just love a great website. You know the kind. It has great images, gorgeous colours, fabulous design, is super easy to navigate with words that somehow cast a magical spell over you.
But have you ever landed on a website and wondered what universe you just dropped into?
Were you hoping to find precisely what you want, only to become totally confused?
Instead of feeling you were in the right place, did you feel bamboozled because you had no idea what the business does or were talking about? Did it leave you feeling disconnected, disappointed, and frustrated?
It's so common!
Each web page sounds different. The words are thrown across the page with no particular purpose. There are spelling and grammar errors, and it's just poorly written.
You can't connect with it, and nothing makes sense.
It's obvious that whoever wrote the copy presumes you already know what they're talking about - but you don't!
So, that business missed an opportunity because you most likely closed their site down and moved on to one that grabbed you from the very first second.
Sound familiar?
I have experienced that many times, and it's frustrating as a consumer. The site may have looked amazing, but the content let it down.
Have you ever thought about how your website is treating people?
For example, what do your customers experience when visiting your online home?
Does it draw them in like a magnet or give them a mind-numbing 'what the?’ moment?
Your website needs regular attention. Review the images, colours, font, layout, and words.
Times change. Trends come and go, and your website needs to stay relevant to whoever wants what you offer.
If you've written your website copy yourself, you're not alone. Many small businesses don't have the money to spend on a professional writer, particularly when they're just starting out. But, when you've been around for a while, and it's time to elevate your business to the next level, well, it's time to put that DIY copy in the bin.
You need to engage a professional to write amazing words that do what they’re supposed to do.
Engage. Connect. Sell.
A good website copywriter doesn't just write. They delve deeply into the psychology of your business, its purpose and the minds and hearts of your customers.
A good copywriter takes a holistic view of your small business. They create a strategic framework of SEO website content that tells the story of your business in a style distinct to you that your audience will love.
Your website is your 24/7 x 365 shopfront.
It's your most valuable piece of real estate, so it must sing loud and clear to your audience and Google.
When someone lands on your website, you've got no longer than a deep breath in and out before they decide to linger or leave.
That's a whole lot of pressure, isn't it?
Many things will help grab your audience's attention and hold them firmly in the palm of your hands.
The trick is to do that quickly, with high impact and to make them simply 'have' to know more.
Website copywriting is a skill that takes time to develop and perfect, which most business owners don't have the interest, energy, or time for.
If you want your people to linger longer in your 24/7 home and know they are EXACTLY where they need to be, you need a copywriter who can make that happen.
So, if your website is stuck in the 90's or it's been a while since you've updated it, give it some love!
Engage the services of an SEO website copywriter and watch the results. It will help to truly transform and elevate your business.
So, where to go from here?
The solution is simple. Book 16th Ave Creative Studio to write the SEO copy for your website.
We have various SEO website copywriting packages for clear, strategic web copy that speaks directly to your people and generates sales.
