5 Ways to Bring Heart into Your Business with Copywriting
Think about the businesses you love. What do they have in common? How do you feel about them? They might not be perfect, but something about them makes you feel good and safe.
Most likely, it's because they're authentic, caring, and honest. You want to do business with them because you trust them.
There is one word to describe what these businesses have in bucketloads:
Heart
Show heart through copywriting
In a world full of disconnect and busyness, we humans crave heart. It's no different in your business. Your employees and co-workers are happier and more productive in an environment of authenticity that respects and appreciates them.
Your customers and clients love to feel an emotional connection to your products and services. They love to know that what they buy from you fulfils a deep need they have, serves a purpose, or resolves one of their problems. Even better if it's done in an ethical, caring way!
Your words can quickly give people the 'feel good' experience they crave. Bring that experience into how you communicate with your audience, and you will create the connection they are searching for. Then, they will be more open to hearing your message.
When writing copy for our clients, we like to inject fabulous doses of heart into their content by using The H.E.A.R.T Method© we created for this purpose. It's an acronym for heart.
H - Human
E - Emotional connection
A - Authentic
R - Respect
T – Truth
Here are 5 ways you can bring heart into your business with copywriting using the H.E.A.R.T Method©:
When we’re faced with making decisions, we’ll always go with the choice that feels best.
Bringing heart into your business means being conscious of how you sell, the impact of your words, and choosing feelings over salesy formulas. When you do that, you'll build trust and credibility with your audience. And who doesn't want that?
What other ways do you bring heart into your business? Share in the comments below!
If you enjoyed this blog post, please share it with others. And if you have any questions or would like help bringing heart into your business with copywriting, book your FREE consultation.
💖 H – Human:
Understand the people you are writing to. Discover what they want and care about and what reflects their values. Learn what lights them up and delights them in their dreams. Don't write simply to please Google or the various algorithms.
Humanity first and foremost!
💖 E – Emotional connection:
Your writing should show people you understand them. It could be as simple as saying 'you're not alone' in a blog post about a common problem people have. Those few words can show someone that you understand what they're going through and make them feel a human connection to your business.
People buy with their hearts, not their heads.
💖 A – Authentic:
Don't try to be clever or show off unless that's true to who you are and your business model. Otherwise, just write like you speak, in a way your customers will naturally embrace.
Being completely you (authentic) is probably the most important thing. People can spot inauthenticity a mile away. If you're not being honest, they'll know it and won't trust you.
Be transparent, honest, and genuine in everything you write.
💖 R – Respect:
Always remember there's a real person on the other end of your words. Treat people as human beings and put their needs ahead of making a sale by writing in a way that respects them and their time.
Write valuable, helpful, or entertaining content using inclusive and respectful language.
💖 T – Truth:
Storytelling is universal to the human experience! Stories are a powerful way to connect with people on an emotional level. Storytelling removes barriers, engages your readers, and creates a feeling of belonging and inclusion. When writing persuasive copy, like stories, it is important that the context is truthful and not manipulative or misleading.
Write stories with honesty, and you'll never go wrong!
