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How to save time, reduce confusion and enjoy an easy, cohesive brand and website refresh!

If you're a business owner who's been on the wild ride of trying to wrangle together a standout brand identity and a jaw-dropping website, you may have hit some roadblocks along the way. You could be wondering if you’ll ever be able to pull everything together into a gorgeously cohesive, visually stunning representation of your business.

We're about to unwrap the secret behind creating a harmonious symphony between your branding and website design and how you can make it all happen without breaking a sweat!

Main Points

• 0:00 Visual Consistency in Business

• 2:04 What Makes an Awesome Website?

• 3:37 Multiple Designers Create Misalignment in Your Business

• 5:43 The Simple Solution to Refresh Your Branding and Website

• 10:37 One Designer Creates Seamless Strategy

• 12:35 Simplified Communication

• 14:33 Single Point of Contact

• 15:00 The Feminine Touch

• 16:24 The Synergy of One-Stop Design

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Links and Resources

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• Want to craft the perfect brand voice? Our free Brand Voice Framework will teach you the steps to define your unique brand voice so you can communicate with clarity and confidence - uniquely you!

• Do you want a high-converting website? Download Ultimate Website Content Checklist. It’s free and will guide you through all the content you need for a high-converting website!

• Check out our Services and get started building your brilliant business: Squarespace website design, copywriting, branding & organic online marketing

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Thank you so much for being here! I look forward to seeing you for the next episode.

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The Brilliant Business Beautiful Life Podcast is dedicated to you - because you deserve the business – and life -
of your dreams!

PS. Download the Brilliant Business Beautiful Life Playbook and start designing the business and life you deserve today!

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Hi, I’m Samantha Bell

I’m all about helping you build the business – and life – you’ve always wanted.

Listen in for the simple, actionable strategies, mindset shifts, and practices you need to make your business thrive. Plus, a healthy dose of self-care, health, and wellness so you can live the life you absolutely adore while building your beautiful business.

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Transcription

00:00

Hello, it is a glorious sunny autumn day in Brisbane today. I'm so lucky to live here because, seriously, every day looks like a holiday. When I wake up and see that gorgeous bright blue sky and the fresh green leaves and the dew on the grass, It gives me such a natural high to start the day. The visual is so energising, and that got me thinking about how important the visual aspect of your business is and the power that it has on how people feel about you and your services. So, I'm talking today about the easiest way of getting those visuals right in your business so you can make the best impact on your clients. Welcome to the Brilliant Business, Beautiful Life podcast, where we share simple, actionable strategies plus the mindset and wellness practices you need to build the business and life you love. Head to 16thavcreative.com/playbook and download your free guide to design the business and life you deserve today. I'm your host, samantha Bell, and this is the Brilliant Business, Beautiful Life podcast. Are you ready for the business and life of your dreams? Let's get started.

01:20

Welcome to Episode 13 of the Brilliant Business, Beautiful Life podcast. I'm your host, Samantha Bell, of 16th Ave Creative Studio, and every day I help female coaches, course creators and service-based businesses create an online presence they adore and that brings them perfect fit clients with my Squarespace website design, copywriting and brand design services. I just love what I do and seeing the impact that it makes on women's businesses and their lives. It's so transformative. So, if you'd like to grow your business, jump on a free call with me and we'll chat it through together. Go to 16thavcreative.com/contact and book your call today. I would love to chat with you.

02:04

Alrighty, let's get into it. Isn't it wonderful when you land on a website and think, ‘Wow, this is awesome!’ You love looking around, clicking everywhere, and each page you visit delivers the same fabulous experience. Then, while you're scrolling, the light bulb goes off in your head. Imagine if your own website had that effect on people! How amazing their experience would be. Your bookings and sales would skyrocket! But what's creating this effect? Most likely two things. The two most visually high-impact assets in your business are your branding and your website, and if you nail them, you will have people salivating for more and eagerly lining up to do business with you.

02:53

Let's imagine you decide you want the same impact with your branding and website. You're inspired, your vision is reinvigorated, and you make the smart decision to take action. You investigate a few website designers and brand designers, but very quickly you lose all your enthusiasm because you've just discovered that the process of updating your branding and website is so difficult. You don't know where to start. Who should you choose first? How do you choose the right person? No one gets back to you, and everything takes so much time that you just don't have. But you push on, and eventually, you sift through about 50 designers before finally settling on one website designer and one brand designer who you feel will do the best job for you.

03:47

But just when you hope it's all coming together, things don't go as planned. There's a huge gap between when the brand designer and the web designer are available. So now your two-three month project has all of a sudden turned into a six-12 month marathon that you don't have time or interest for. Eventually, it all becomes so hard that you just throw your hands in the air and say forget it and decide to stick with your old, clunky website and outdated branding. Does this story resonate with you? If it does, it means you've probably got to the point where your hands are in the air, and you've decided to stick with what you've got. But what this means for your business is that you are missing out on huge opportunities to attract more clients, to keep current clients buying from you and also to increase your sales and profits.

04:44

How can you achieve a stunning brand refresh and a website refresh without breaking a sweat or losing your mind, or it taking forever. Figuring this out can really feel like you are untangling a massive knot in the dark on a tiny little piece of string. The back and forth between the different designers dealing with the misaligned visions, and all the sleepless nights wondering if everything will finally fall into place and ultimately align, is just making you crazy. So here is the simple solution I promised and how you can make it all happen without breaking a sweat. It's not just about hiring a brand designer and a web designer. It's about entering into a partnership where your ideas are cherished and given wings - all in the one place.

05:43

Yep, the simple solution to the frustration of disjointed branding and the headache of coordinating between different design entities is using the same person to design your brand and your website! But that can be no mean feat to accomplish. It can be difficult to find a service provider that offers both services under the one roof, but they do exist, and they can make all the difference to growing your business. One such unicorn is, of course, 16th Ave Creative Studio, and we are the perfect creative partner in transforming your business. We understand the agony of disjointed branding and the headache of coordinating between different designers, and that's why we've created a haven of coherence for your business where you can come and have all of your online presence cared for in the one place. From crafting a brand identity that feels like a warm hug to designing a website that leaves your audience in awe, 16th Hour Creative Studio is your creative co-pilot. And here's the best part. The hours and months you'd spend playing messenger between different designers? They're gone! The confusion and all the chaos? All gone too! Instead, you have a single point of contact who understands your brand's DNA, ensuring that every single design choice throughout your entire business is a strategic masterpiece.

07:24

But here's where the real magic unfolds. It's not just about the visuals. It's about the emotional resonance that your brand creates. We understand the ache of a brand that feels disconnected, lost in a sea of voices, which can happen when you work with multiple providers because the overall vision has gotten lost. As both your brand designer and Squarespace website designer, we have the skills and experience to create a visually stunning, strong first impression that is consistent throughout your entire business and all your other brand touch points. It's called visual consistency. By combining a really beautiful aesthetic with a well-designed website that has your overall business mission and values in mind, it can increase your engagement and create an increase in sales and profits. So having that visual consistency is truly a magical boost for your business.

And when the complete design of your business is absolutely aligned and hits the nail on every point, it gives the best user experience. You can achieve the highest level of cohesion when the designer has a deep understanding of your overall business and converts that into your branding and website together. Because we're doing both, every aspect of your entire business is considered. The whole picture is in our mind, rather than just one element, and that stops that disconnect that you have when you work with different providers. It's super important because even something as simple as selecting your fonts or colours, the overall picture needs to be included in the design making process. It's the difference between perfect harmony and an unaligned vision.

09:28

When you're trying to work with different designers, it's very difficult to create a deep synergy that you need for a standout brand, because you're dealing with two different perspectives and that can give a clouded view and a confused outcome. Did you know that by using the right brand designer, it can also help improve your SEO? It sure can. A brand designer who is also your website designer will have a good understanding of SEO and how even the smallest of branding decisions can have a big impact on your SEO results. I'll give you a small example. A small thing like having too many colours in your brand palette can negatively affect your SEO, and a brand designer who only specialises in branding they may not know the impact that their branding decisions can have on your SEO. So that's another important element to factor into the equation when choosing your branding and website designer.

10:37

The best reason to use the one designer for your business is the seamless strategy you receive. The focus is on your overall business, not just one element. It's a completely aligned approach where the focus is on taking every step possible in the branding and website design process to help you achieve your overall business goals. Nothing's left out, nothing's forgotten, nothing is confused. And then there are also, and this is a big one, the financial and emotional savings that you'll enjoy.

11:13

Managing multiple designers for different aspects of your project can lead to spiralling costs. You'll be paying for different elements that may be repeated in the process, which not only costs you more money, but it costs you more time. So, the time spent liaising between the various parties can then really become a high emotional and financial cost and sap your creative energy and your enthusiasm, because it just takes so much time and you've constantly got your hand in your pocket. When you work with 16th Ave Creative Studio, we become your Anchor. Your financial and emotional anchor. With us, you're not just saving costs and eliminating unnecessary doubling up, you're investing in a partnership that understands the intricate threads of your business and how those threads need to be pulled together, and the emotional energy you would have expended in managing different designers is now yours to use elsewhere. You can channel it into concentrating on business needle-moving activities while we work the visual magic for you.

12:35

This leads to simplified communication. No one has time for hundreds of emails and ‘toing’ and ‘froing’ between different providers. Coordinating messages between different designers can actually sometimes feel like deciphering hieroglyphics. One designer is speaking in one language, the other designer speaks in another one, and you're the bunny in the middle trying to figure it all out! This can really cause misinterpretation; it can create delays, and it can cause confusion that later becomes roadblocks throughout the project. Because for example, just say the brand designer has hit a roadblock, and they're just not grasping your vision. That means the project stops until you can facilitate the changes that are needed to continue the project. Not only are you holding up the brand design project, it means you're also now holding up the web design project and the web designer. The flow-on effect of this means you're most likely going to incur penalties or late fees and extra charges on their project with you because they've allocated you a specific timeframe in their calendar, and now you are impacting other projects that they have on the go as well, because you're not their only client and, like you, they have to juggle multiple clients, so there's going to be penalties for you holding them up. So it's really helpful having one designer who manages the entire project because if there is a sticky point holding up the portion of the project, they can look at the bigger picture, and while they're problem-solving the sticky point, they can continue and move on and keep working on other elements that aren't dependent on that one element and keep the project moving forwards wherever possible, and you simply do not have that option when you're working with multiple designers.

14:33

So, having a single point of contact who's fully immersed in your brand, you are assured of crystal-clear communication, your vision is translated accurately, and that leads to time savings. It leads to designs that mirror your aspirations, and nothing is causing hold-ups or roadblocks, and you don't have an overcomplicated process. Everything is seamless and easy.

15:00

This leads me to something you may not have considered the feminine touch. As a female service business, your business, with its unique feminine perspective and feminine energy, deserves a design partner who speaks your language. The challenges that you navigate and the dreams you nurture deserve designs that echo your journey.

Now, when I say the feminine touch, that doesn't mean girly. It can if you want it to, but that's not what I'm talking about. What I mean is working with a designer who understands the nuances of being a female-led business. Being a female-led business ourselves, we know your challenges, we understand where your aspirations come from and the stories that you want to tell, and we can naturally weave all of these elements into our designs for you. Because design is telling the story as well, it's all a part of your story and this gives you a brand and website that is emotionally and visually and heart-connected with your perfect fit clients, and you just may not get that if you go to a big agency that's not aligned with being a female-led business. So, when choosing your branding and website designer, keep this in mind.

16:24

By simplifying the process and working with just one person, the entire experience is so much more enjoyable. It's time, effective and you'll get results that are so aligned with you and your vision that you'll be amazed. So, if you're ready to take your business to the next level in the easiest, most simple way possible, here's what you need to do. Go to 16thavcreative.com/contact and book your free 30-minute consultation and chat with me. Chat about your business, your dreams, your goals, your vision and what's really holding you back with your current situation, and I will give you the simple, seamless, sexy way to bring your business back to life - all in the one place. Taking this step will be the single most impactful action you'll take in your business today. We will save you the time and hassle of dealing with multiple providers. Instead, you'll have one strategy session, one timeline, one point of contact, just seamless and stress free. So do book your consultation with me today and let's make it happen.

17:36

Next week we have a very special guest on the show, Susan Dean from Dean Publishing. It's a lovely chat about how writing a book is a powerful marketing tool and an extra income earner for your business. That also gives you incredible publicity and powers up your profile. So, if you've ever thought, ‘I should write a book,’ or if you're just curious about how a book can help your business grow, be sure to tune in next week and you will learn all about growing your profile and your profits by publishing a book with Dean Publishing.

18:15

Thank you so much for being here. That's it for today's episode. I really appreciate you being here and listening in, as always. If you did enjoy the episode, please do share it with someone else who'll love it too. I look forward to seeing you next time where we talk all about publishing your own book to grow your profile and profits. And remember, the time is now for the brilliant business and the beautiful life that you adore.